WBSC Europe sees streaming as the key tool to make baseball and softball more popular in Europe
11/07/2024 2 Minute Read

WBSC Europe sees streaming as the key tool to make baseball and softball more popular in Europe

WBSC Europe is proud to introduce baseballeurope.tv, an initiative aimed at giving a platform to all baseball, softball, and baseball5 European competitions, as well as making the platform and concept available also for national and local competitions.

Baseballeurope.tv marks a significant step toward professionalizing the sport, delivering broadcasts to fans.

A crucial aspect to succeed in attracting a larger audience is to constantly raise the quality of production and how we present our sports. Each year, large investments will be made by WBSC Europe and our partner Joymo to enhance the production quality of tournaments. Our cooperation with Joymo and Pay-Per-View income are key factors that enable us to make these investments. We have started to make these investments already during this ongoing season as well and hired a streaming manager to help Local Organising Committees with their streaming setups and issues.

Organizers can receive funds to upgrade streaming equipment, loan equipment, and hire needed resources to ensure a progressive improvement in the viewing experience.

This commitment to quality underscores WBSC Europe’s dedication to offering fans a viewing experience and elevating the overall perception of the sport.

By delivering high-quality broadcasts of top-tier competitions WBSC Europe aims to captivate a global audience and elevate the prestige of European baseball and softball as the most active continental organization within WBSC.

As more fans from around the world tune in to watch events, so does our opportunity to grow the sport. Marketing campaigns, social media promotions, and strategic advertising will significantly increase the visibility of these events.

High-quality productions and visibility are crucial to ensure the long-term growth of our sports. Revenue generated from Pay-Per-View and Event passes goes directly back into growing the sport.

The capital fans contribute is reinvested into enhancing production quality, increasing awareness, and ultimately boosting participation. This model ensures that every fan’s contribution helps to support and expand the sport they love.

It is also vital that games and tournaments can be found easily from one location: baseballeurope.tv

People will soon start recognizing it as the home for our sports in the net. With this approach, we will get better results than through uncoordinated efforts where our games are scattered on various different platforms.

While baseballeurope.tv is currently focused on consolidating the European Cups and Championships, the vision for the platform extends far beyond its current scope.

It is poised to become the definitive home for European baseball and softball content, where National Federations, event organizers, clubs, and teams will have the opportunity to add their live and non-live content, creating a home of European baseball and softball action - as well as creating new revenue sources for Member Federations and their associated clubs, teams and leagues.

Now we are streaming most WBSC Europe events already on this platform and are ready to start streaming national competitions from all European countries. The more content we provide via this platform, the easier fans and other people interested in our sports will find their way there.

WBSC Europe will be happy to connect any National Federation and club with our partner Joymo, to negotiate their own Pay-Per-View deal and start funding their organization.

Through investments, marketing, inclusion, and a commitment to quality, WBSC Europe aims to elevate the sport to new heights. Revenue will be reinvested into the sport, ensuring continuous growth and the delivery of content to fans.

"The launch of baseballeurope.tv marks a significant milestone in the professionalization and promotion of baseball and softball in Europe. This platform not only brings our top competitions to a wider audience but also provides crucial funding to improve the sport at all levels." said Kruno Karin, President of WBSC Europe. "By consolidating top-tier competitions and investing in high-quality production, we aim to deliver a viewing experience to fans. Importantly, revenue generated through our Pay-Per-View and Event Passes will be reinvested into the sport, supporting its growth and ensuring that every fan’s contribution makes a difference."

For more information, contact marketing@wbsceurope.org